Peter Do Debuted Helmut Lang SS2024 "Born to Go" Collection; get the nail designs/looks

Peter has always possessed a remarkable vision and an unwavering sense of purpose. He shared his ideas and vision for the nail designs for his show, and this time was no exception. He sent me sketches and drawings of his nail concepts, along with swatches from his collection, without uttering a word. Among these swatches were a sheer fuchsia fabric, a vibrant yellow taxi cab-inspired color, and a more subdued mustard-hued fabric. None of these colors were part of my existing collection, so I pondered whether I should create these unique shades. Ultimately, I made the decision to create these colors in nail polish to support his debut as the creative director for Helmut Lang, a choice that would prove to be just right.

When I returned from the lab with the new colors and presented them to him, he was immensely satisfied. He even paired the three colors with a pair of pants from his collection, highlighting how seamlessly they complement one another.

He aptly dubbed the yellow shade I had created as “yellow taxi color,” aligning perfectly with the theme of his collection. The yellow taxi cab print, featured prominently in various fabrications, paid homage to Lang's pioneering move of advertising on the tops of taxi cabs. Keeping it elegantly simple, we used this color for several nail designs, applying two coats of the yellow taxi color with black and white brush strokes on the yellow base.

Furthermore, he envisioned iconic HELMUT LANG letters on each nail. To achieve this, we used JINsoon Dew as a base and adorned the nails with these letters, symbolizing the brand alongside the vibrant fuchsia inspired by the fabric he had shared with me. And, of course, we incorporated a clean and delicate sheer element to reflect Helmut Lang's signature aesthetic.

The Helmut Lang show proved to be a deeply emotional and moving experience. There were tears shed, and Peter's extraordinary talent was on full display. He is unquestionably deserving of the title of Creative Director at Helmut Lang.

The cinematic runway show paid homage to New York, featuring audio clips from the subway—a nod to the city Peter Do unabashedly represents with his unique vision and artistry.

Here are the five nail looks that the JINsoon team created:

Iconic Helmut Lang Letters 

1. Begin by preparing your nails through cleaning and shaping as desired.
2. Apply a coat of JINsoon Dew as a Power Base coat for a clean, healthy appearance.
3. Apply HELMUT LANG letters one by one.
4. Finish with a thin layer of JINsoon Top Gloss topcoat for a shiny finish.

Tools and Products Used:
JINsoon High Performance Diamond Nail File, HyperCare Cuticle Pusher + Reducer, Honeysuckle + Primrose Cuticle Oil, Dew, Alphabet letters, and Top Gloss

Yellow Taxi Color (NEW) + Brush Strokes

Create Brush Strokes on Accent Nails:

1. Prep your nails by cleaning and shaping as desired.
2. Apply a thin coat of JINsoon Power Coat Base coat.
3. Apply two coats of the yellow taxi color to the entire nail. Allow time to dry.
4. Using JINsoon Absolute Black, draw wide brush strokes wherever desired, swiping up and away toward the end to create a paintbrush effect. Repeat this step in the opposite direction on alternating nails. Allow it to dry. Ensure you wipe the brush before application for better control.
5. Repeat step 4 using JINsoon Absolute White for an opposite overlap with the white strokes. Allow it to dry.
6. Apply a thin layer of JINsoon Top Gloss topcoat for a shiny finish.

Tools and Products Used: JINsoon High Performance Diamond Nail File, HyperCare Cuticle Pusher + Reducer, Honeysuckle + Primrose Cuticle Oil, Dew, Alphabet letters, and Top Gloss.

Yellow Taxi Color (NEW)

1. Prep your nails by cleaning and shaping as desired.
2. Apply a thin coat of JINsoon Power Coat Base coat.
3. Apply two coats of the yellow taxi color to the entire nail. Allow time to dry.
4. Finish with a thin layer of JINsoon Top Gloss topcoat for a shiny finish.

Tools and Products Used: JINsoon High Performance Diamond Nail File, HyperCare Cuticle Pusher + Reducer, Honeysuckle + Primrose Cuticle Oil, Power Coat, Yellow Taxi Color and Top Gloss.

Fuchsia Watercolor (NEW)

1. Prep your nails by cleaning and shaping as desired.
2. Apply a thin coat of JINsoon Power Coat Base coat.
3. Apply one coat of fuchsia watercolor for a light transparent effect, akin to the fabric finish, to the entire nail. Allow time to dry.
4. Finish with a thin layer of JINsoon Top Gloss topcoat for a shiny finish.

Tools and Products Used: JINsoon High Performance Diamond Nail File, HyperCare Cuticle Pusher + Reducer, Honeysuckle + Primrose Cuticle Oil, Power Coat, Yellow Taxi Color, Absolute Black, Absolute White, and Top Gloss.

Rose Sheer (NEW)

1. Create a Rosy Sheer Look:
2. Begin by preparing your nails through cleaning and shaping as desired.
3. Apply a thin coat of JINsoon Power Coat Base coat.
4. Apply one coat of Rosy sheer to the entire nail. Allow time to dry.
5. Finish with a thin layer of JINsoon Top Gloss topcoat for a shiny finish.

Tools and Products Used: JINsoon High Performance Diamond Nail File, HyperCare Cuticle Pusher + Reducer, Honeysuckle + Primrose Cuticle Oil, Power Coat, Rosy Sheer and Top Gloss

These nail designs were crafted to complement the Helmut Lang SS2024 “Born to Go” Collection and capture the essence of Peter Do's creative vision for the show.